How to let buyers find you

The increasingly fierce competition on the international market, how to own a product or service to develop appropriate prices, while identifying the most suitable, with sufficient flexibility in pricing strategy. Each company is concerned about the event. The rival system to collect information, you create and play a competitive advantage of the favorable way. This requires that you develop a habit, and continuously improve their ability to collect business intelligence, as many competitors access to the information. The use of the Internet, competitors held various seminars and press conferences, your social networks and business networks, the relevant trade associations and various fairs and other channels, you can collect their competitors on the needs of the comprehensive Information. Pegged to competitors on the Internet As more companies start Internet marketing and promotional activities, the Internet so that the collection of intelligence work has become more convenient, more cost-effective. Here are some of our competitors on the Internet access business information of the commonly used methods and channels: Press releases: the competitor's Web site usually has a wealth of information content, the first worth reading in its press releases. General corporate press releases as detailed Jin rich, if access to raw materials, will help you collect from the "operational intelligence" to obtain reliable conclusions. Of course, you can also read the public on some news media reported. Shopping Centre: consumers on the Internet "shopping mall" is to understand the technical specifications rival products, product developments, price concessions good "places." On the Internet contains a majority of the large number of listed companies, the Internet is the best place to play its role. Use a search engine or Internet Shopping Centre, with corporate website you can easily obtain the latest information on business. Market Research: market research is an important means of gathering intelligence, but valuable. You can market research report from a bystander's point of view of your business-by to get involved in the field. Market research more and more from the professional bodies to conduct market research, such as foreign Dataquest (data - Editor's Note translation), is a market intelligence industry leader. It provides a set research, consulting and customization of the user in one of the international network, mainly in quantitative market research, statistical analysis, forecasting growth of information technology vendors and the market share rankings. These are just internet get the information and intelligence in many ways a small part, with the network application breadth and depth of the increase, more updated methods and channels will be displayed to Internet users, it is important to you according to their own circumstances Analysis, optional. Exhibition on competitors The uniqueness of the exhibition is not only foreign investors will come to you and your competitors in the opposite aisle. This is done first-hand market research and the collection of prices, and a golden opportunity. Should be like detectives, spent time in every corner of every show. With a camera and notebook, going out as much as possible to collect information. Investigation competitors,找找their own products, sales staff, exhibits, promotional materials, customer evaluation and pre-show marketing strategy and its effectiveness in the implementation of the gap. Of course, in order to show a direct competitor to understand the price is not so easy, because as you like, any person who is very sensitive to price. However, through their clients (or may be your own customers) to understand the information and intelligence competitors is a very effective strategy. If the Canton Fair, when you bargain with foreign investors, foreign investors used the trick to say, which company you reported the bid was much lower, in fact, this is precisely the time you Shuntengmogua. Other ways of collecting more information In export sales work, fast, accurate and comprehensive information and intelligence for business opportunities or orders is the most powerful guarantee. Foreign reported to you in any one price, are intentional or unintentional use of their accumulation of information and intelligence to do the decision-making. However, the current international trade also requires you have awareness, organized and carried out intelligence gathering. Business intelligence will be a historic separation of functions, such as data processing, reporting, mining, analysis and forecasting Taken together, to provide decision-makers to find ways to resolve commercial issues. In actual operations, information systems can be obtained through the secondary information can be passed with competitors, suppliers and customers to directly talk to obtain first-hand information; In addition, through the personal network, and export sales, research and development personnel directly Exchanges can also collected valuable intelligence. , Again in the data and information for analysis. Information collection and reporting. The establishment of the network, people should be involved in business networks in various departments, in a very natural, is comfortable and ingenious way from the other side of the mouth for more information. Through personal network taking the large number of intelligence, many of the details are often of great intelligence value. Information services sector. Large enterprises from both within and outside the pooling of information retrieval database compiled competitors, the establishment of detailed documentation. Second, including information retrieval of information retrieval database systems, such as through the database query competitors situation. Intelligence analysis. This is competitive intelligence activities in the most important is the weakest link, including the intelligence warning, forecasting possible opportunity, to predict the future. Intelligence analysis of information on type of work, and only through research and analysis, can provide programmes of action. In order to enhance their intelligence analysis capabilities, the need for specialized training. Information and Communication. Competitive Intelligence System, the establishment and implementation has two characteristics: practical and effective. Cost is not practical, effective means this is a process of accumulation. There is good support network, still can not operate, the crux of the problem lies not in how much or what system, establish a continuous focus on collecting, collating, accumulation and analysis of the mechanisms of information, even a simple press cuttings, as long as perseverance, but also Received results.