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Saturday, September 13, 2008

Mid-Autumn Festival is not "moon cakes Day"

Mid-Autumn Festival is coming, shopping malls on the counter, all kinds of news media, and even on the streets of the billboard, have a wide variety of moon cakes of the shadow. Some moon cakes manufacturer, for the eye to seeking a sensational effect, create a diameter of 1 to 2 meters large, moon cakes, while some businesses launched a thousand dollars on the price,moon cakes can kill people .the shopping malls in order to promote, applied The moon cakes contest……moon cakes made the Mid-Autumn Festival "thunder" As a result, some people Mid-Autumn Festival to take a new name - the "moon cake festival." There is market demand, market opportunities there. Many of the manufacturers businessmen to seize the Mid-Autumn Festival this "festival thanks opportunity," Chaore moon cake market, this is beyond reproach. But it was too "conspicuous" moon cakes transfer the people's attention, so that the Mid-Autumn Festival on the cultural connotations of the original instead indifferent to the many. Mid-Autumn Festival will become the eyes of many people, "moon cakes Festival." The word reform, making the original sense of the flavor of the Mid-Autumn Festival has changed. Mid-Autumn Festival is China's most traditional colors of the festival. With the Spring Festival and the Lantern Festival, the Ching Ming Festival, Dragon Boat Festival, Double Ninth Festival, and other major components of traditional Chinese festivals. Lunar August 15, a Yuanyue illuminate the earth, a symbol of a successful and happy. According to the old saying, every day of the Mid-Autumn Festival, the family must be reunited, even the married woman must rush home. When Haoyue leader, who were sitting around a window table, tea drinking wine cuisine, Wang Yuan Yue v. family, enjoyable for its intended Qieqie. Mid-Autumn Festival is a reunion every household in the festival, which focused on the cultural connotation of the word on the reunion. Of course, the Festival has its specific rules of the Food, According to ancient records, the Mid-Autumn Festival in addition to the specific food cakes, there are watermelons, red dates, pomegranates, grapes and Huang Li, persimmons, lotus root, and so on. These fruit cake, some to Chen in court for months, or for the majority of people enjoy the full moon. From the above we can see introduced, authentic Mid-Autumn Festival is not just eat moon cakes matter, even if it is linked with eating, this is not just a moon cakes. Mid-Autumn Festival is now Daoteng a "moon cakes Festival" is the common manufacturers businessmen addition, the media played up the results. Too dense commercial atmosphere makes the original Hao Duanduan a cultural festival, a lot of contamination on the Tongchou gas, which can not help people Ewan sigh. Mid-Autumn Festival is not "moon cakes Festival!" Of course, in today's market economy, as businesses focus on economic development festival, the festival capture business opportunities, but also beyond reproach, but we should not forget that the festival included the unique cultural connotation due to become a festival of some people to make money Tools and pretense. We should tap the underlying cultural festival, cultural and commercial organically combine to promote the text, to support the text, so that our traditional festivals blooming with more Cuicanduomu glory.

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